Head of Demand and Portfolio Marketing
Core
Lead global demand and portfolio marketing strategy, driving revenue growth through AI-enabled campaigns, digital channels, and portfolio positioning for a global fund administration firm.
Role type
Senior B2B Demand and Portfolio Marketing Leader
Builds
Global lead generation pipelines, portfolio narratives, and digitally-enabled go-to-market programs
Domain
Financial Services / Fund Administration
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B demand marketing leadership, Account-Based Marketing (ABM), multi-million dollar budget management, team leadership (5+ people), CRM/MAP proficiency, AI and digital marketing strategy, portfolio marketing and segmentation
Preferred skills
Salesforce/Pardot experience, Chartered Institute of Marketing qualification
Technologies
Salesforce, Pardot, Marketing Automation Platforms, AI-driven analytics platforms
Responsibilities
Manage and develop a global team of demand and portfolio marketers; Own global lead generation and pipeline goals; Lead campaign process development and execution; Enforce campaign reporting and optimization; Partner with Sales and Events for integrated campaigns; Drive reporting enhancement and dashboard creation; Support regionalization of marketing plans; Champion AI and digital innovation adoption
Seniority
Senior, hands-on IC with leadership responsibilities