Sales Support (Lead Generation)
Core
Lead Generation Marketing Manager responsible for building a strong pipeline of B2B opportunities for a SaaS platform (Tocan) that streamlines fund operations for investment professionals.
Role type
Lead Generation Marketing Manager (B2B SaaS)
Builds
A consistent pipeline of qualified prospects and brand awareness for a fund operations SaaS platform
Domain
Financial Technology (FinTech) / Fund Administration
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B lead generation strategy, LinkedIn marketing and social selling, content marketing, SEO, CRM and marketing automation, data analysis, copywriting
Preferred skills
SaaS/FinTech sector experience, LinkedIn Sales Navigator, email marketing platforms, referral/partnership growth programs, AI tools for marketing
Technologies
LinkedIn Sales Navigator, CRM platforms, marketing automation tools, SEO tools
Responsibilities
Develop and execute organic lead generation strategies; own LinkedIn strategy and content campaigns; produce content (posts, articles, case studies); manage social media presence; optimize website SEO and landing pages; manage CRM and lead nurturing workflows; track and report on marketing metrics
Seniority
Mid-level, hands-on IC