Demand Generation Manager
Core
Build full-stack demand generation pipelines for private capital funds using paid, owned, social, and in-person channels to drive meetings with PE investors.
Role type
Senior Demand Generation Manager (B2B SaaS/Fintech)
Builds
Sourced and influenced pipeline, integrated marketing campaigns, and social presence for PE professionals
Domain
Private Capital / Venture Capital / B2B SaaS
Required skills
B2B demand generation strategy, HubSpot ownership, paid media management (LinkedIn, Google, Meta), content creation, event management, SEO/AEO, design (Figma), data-driven optimization
Preferred skills
Experience selling to financial services or private equity, experience at high-growth B2B SaaS or fintech startups
Technologies
HubSpot, LinkedIn, Google Ads, Meta Ads, Figma, CMS
Responsibilities
Plan and execute multi-channel demand generation campaigns, manage paid media budgets and optimization, build and maintain HubSpot workflows and reporting, design and write marketing assets, manage industry events and conferences, oversee agency partnerships and tooling stack (via careerplan.io/jobs/12699bc1-d36d-4366-97fa-65901ea3a983-demand-generation-manager-at-capsa)
Seniority
Senior, hands-on IC