Lead Marketing Strategist - Member Retention and Engagement
Core
Lead integrated member retention marketing strategies to improve health plan renewal, reduce voluntary disenrollment, and strengthen member engagement across the lifecycle.
Role type
Senior Marketing Strategist (Member Retention)
Builds
Personalized, omnichannel member communications and retention programs
Domain
Health Insurance / Member Retention
Deliverable
product features
Required skills
Data analysis, Forecasting, Budget management, Cross-functional leadership, Strategic planning, ROI analysis, Omnichannel marketing, Stakeholder management, Project management
Preferred skills
Health/Insurance marketing experience, Coaching/mentoring, AI-powered marketing platforms
Technologies
AI-powered marketing platforms
Responsibilities
Develop integrated member retention plans across the lifecycle; Analyze member behavior and market data to identify retention drivers; Build forecasts and business cases for retention programs; Lead cross-functional development of personalized communications; Establish retention KPIs and track performance metrics; Manage campaign budgets and vendor resources.
Seniority
Senior, hands-on IC with team guidance