Account Executive, Digital Advertising Channel Partnerships
Core
Strategic Account Executive driving revenue growth for Equifax's Data-Driven Marketing team by consulting with AdTech and digital media partners to leverage consumer marketing data and identity solutions.
Role type
Senior IC Enterprise Account Executive (Digital Advertising Channel Partnerships)
Builds
Complex, multi-solution deals and strategic partnerships within the digital advertising and AdTech ecosystem
Domain
AdTech, Digital Media, Consumer Marketing Data, Identity Resolution
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Enterprise account management, AdTech ecosystem expertise, programmatic advertising knowledge, identity resolution understanding, C-suite relationship building, complex contract negotiation, quota-driven sales execution
Preferred skills
Selling complex consumer/business marketing data, experience with Connected TV/streaming audio/native programmatic/OOH partners, prior employment at major media agency holding company or premier AdTech platform
Technologies
Salesforce, marketing automation platforms, data analytics dashboards, programmatic advertising platforms (OpenX, Pubmatic, Taboola), Connected TV platforms (Madhive), streaming audio (Pandora/SiriusXM), digital OOH (Outfront Media, Lamar Advertising)
Responsibilities
Own end-to-end sales cycle for net-new opportunities and existing revenue protection, consult with clients to embed data solutions into digital ecosystems, lead cross-functional teams to execute complex deals, develop comprehensive account plans, build high-trust relationships with economic buyers, conduct quarterly business reviews to prove ROI, oversee pricing negotiations and contract compliance
Seniority
Senior, hands-on IC with quota-driven performance
