CRM Marketing Manager
Core
Own CRM strategy, execution, and performance for B2B, B2C, and B2E initiatives across US and Europe markets.
Role type
CRM Marketing Manager
Builds
CRM campaigns, automation workflows, and landing pages for Hal Leonard's customer base
Domain
Music publishing and education (B2B, B2C, B2E)
Required skills
CRM strategy, lifecycle campaign management, A/B testing, audience segmentation, automation workflows, cross-functional coordination, data analysis, localization
Preferred skills
HTML, push notifications, in-web alerts, WhatsApp integration (via careerplan.io/jobs/FA-001-B7-967-crm-marketing-manager-at-muse-group)
Technologies
HubSpot, Bloomreach, Dotdigital
Responsibilities
Build and execute CRM strategy for US and EU markets; Own CRM KPIs, reporting and performance improvements; Launch and optimize campaigns across email, push, in-web and other CRM channels; Improve activation, retention, conversion and win-back metrics; Manage CRM backlog, prioritize hypotheses and run A/B tests; Coordinate campaign creation with copywriters, designers and internal teams; Build and update landing pages, product pages and campaign assets; Introduce automation and AI-driven workflows; Improve audience segmentation, trigger chains and contact management