SMS & Email Marketing Specialist
Core
Manage and optimize direct messaging campaigns across social and messaging channels including SMS, email, WhatsApp, Facebook Messenger, and Instagram DM.
Role type
Marketing Specialist (Direct Messaging & CRM)
Builds
Direct messaging campaigns for acquisition, engagement, retention, reactivation, and conversion.
Domain
Digital Marketing / E-commerce / App Marketing
Deliverable
product features
Required skills
Campaign automation, Audience segmentation, A/B testing, Data analysis, Copywriting, Platform setup (via careerplan.io/jobs/F9-007-1F-B6F-sms-email-marketing-specialist-at-bulls-media)
Preferred skills
Chatbot builders, Conversational marketing tools, Performance marketing
Technologies
Manychat, Chatfuel, Klaviyo, WhatsApp Business tools
Responsibilities
Set up, launch, and manage direct messaging campaigns; Build campaign flows, audience segments, and message sequences; Monitor campaign performance and identify optimization opportunities; Run A/B tests on messaging and segmentation; Coordinate campaign copy, creative assets, and launch timelines; Analyze results such as delivery, engagement, clicks, and revenue impact.
Seniority
Individual Contributor
