Senior User Acquisition Manager
Core
Full ownership of paid acquisition strategy and performance across Meta, Google, TikTok, and emerging channels for a B2B SaaS platform serving home service businesses.
Role type
Senior User Acquisition Manager
Builds
Full-funnel paid acquisition campaigns and tracking infrastructure
Domain
B2B SaaS / Home Services
Required skills
Paid media strategy, full-funnel campaign management, CAC/ROAS optimization, data analytics, tracking infrastructure, creative testing, cross-functional partnership
Preferred skills
Founder mentality, unconventional channel exploration, fast-paced environment adaptability (via careerplan.io/jobs/F6-006-C5-042-senior-user-acquisition-manager-at-workiz)
Technologies
Meta, Google Ads, TikTok, Tableau, HubSpot, Google Tag Manager, Conversion APIs
Responsibilities
Own paid acquisition strategy and budget across major channels; Set and own CAC/ROAS targets; Build and scale full-funnel campaigns; Develop attribution dashboards; Manage tracking infrastructure; Test new channels and formats; Partner with creative, product, and sales teams
Seniority
Senior, hands-on IC
