Senior Paid Marketing Strategist
Core
Own and grow key paid acquisition channels (TikTok, YouTube, Google Performance Max, Uber Ads) to reduce reliance on paid search and drive efficient growth.
Role type
Senior IC paid marketing strategist (performance marketing)
Builds
Paid social and display campaigns, multichannel acquisition strategy
Domain
SaaS / B2B lead generation
Required skills
performance marketing, media buying, MMM, incrementality testing, A/B testing, budget management, creative briefing, digital measurement, funnel analysis
Preferred skills
SaaS/B2B experience, sales/marketing tech experience, agency management, ad server experience
Technologies
TikTok, YouTube, Google Performance Max, Uber Ads, Meta, MMM tools, ad servers
Responsibilities
Manage six-figure monthly media budgets; build and optimize multichannel strategies; run A/B tests on creative, copy, and bidding; develop measurement frameworks (MMM, incrementality); partner with creative and data teams; test new channels like audio and CTV.
Seniority
Senior, hands-on IC