Growth Marketing Lead
Core
Own and scale paid acquisition strategy across LinkedIn, Google, and Meta to drive global pipeline growth and revenue impact for a B2B SaaS company.
Role type
Senior Growth Marketing Lead (Paid Acquisition)
Builds
Global paid media campaigns and acquisition funnels
Domain
B2B SaaS / Digital Marketing
Required skills
LinkedIn Ads management, Google Ads (Search, PMax, Display), Meta Ads Manager, AI-powered campaign optimization, data-driven analytical skills, budget allocation, cross-functional collaboration, strategic testing frameworks
Preferred skills
Multi-region campaign experience, emerging platform familiarity (TikTok, X/Twitter), team mentoring
Technologies
LinkedIn Ads, Google Ads, Meta Ads Manager, AI tools
Responsibilities
Set strategic direction for channel mix, define testing frameworks and success metrics, optimize campaigns using AI tools, allocate budgets, partner with sales and RevOps, build playbooks and processes (via careerplan.io/jobs/73-00B-85-07B-growth-marketing-lead-at-lusha)
Seniority
Senior, hands-on IC with potential team leadership
