Paid Media Specialist
Core
Own end-to-end paid search and social strategy to build and scale acquisition campaigns for a B2B SaaS platform.
Role type
Senior Paid Media Specialist (Performance Marketing)
Builds
Paid acquisition campaigns across Google Search, LinkedIn, Twitter/X, Reddit, and emerging channels
Domain
B2B SaaS / Technology
Required skills
Google Ads, LinkedIn Ads, A/B testing, budget management, ROAS/CPA optimization, AI tools & automation, data analysis, UTM structure, web attribution
Preferred skills
Native networks (Taboola, Outbrain, MGID), Reddit/Twitter/X, marketing automation, pixel/event tracking
Responsibilities
Build and scale paid acquisition campaigns across multiple channels; Manage budgets and optimize for ROAS/CPA targets; Leverage AI tools and automation to enhance workflows; Conduct deep-dive analyses and build dashboards to track KPIs; Develop data-driven strategies targeting technical buyers; Collaborate cross-functionally with Demand Gen, product, analytics, and content teams
Seniority
Senior, hands-on IC (via careerplan.io/jobs/59-004-AF-279-paid-media-specialist-at-port)
