Senior Demand Generation Marketing Manager
Core
Build and own Netlify's paid acquisition strategy end-to-end, including paid search, social, and retargeting, to extend reach beyond the existing organic top-of-funnel.
Role type
Senior Demand Generation & Performance Marketing Manager
Builds
Paid acquisition programs for a B2B SaaS platform
Domain
B2B SaaS / Product-Led Growth
Required skills
Paid search, paid social, retargeting, agency management, budget planning, ROI reporting, attribution tracking, CAC measurement, B2B SaaS marketing
Preferred skills
Marketing to technical audiences, building new programs from scratch, partnering with Lifecycle and Marketing Ops
Technologies
Google Ads, Meta Ads, LinkedIn Ads, attribution tools, UTM tracking
Responsibilities
Design tests to prove incremental value of paid channels, manage agency relationships, own budget pacing and ROI reporting, define target audiences and channel mix, build measurement frameworks for CAC and payback, partner with Lifecycle to ensure user activation
Seniority
Senior, hands-on IC
