Senior Performance Marketing Manager
Core
Own and scale global performance marketing strategy across paid acquisition channels to drive pipeline generation, customer acquisition, and revenue.
Role type
Senior Performance Marketing Manager
Builds
Paid acquisition programs, demand generation campaigns, and ABM initiatives for B2B SaaS video platform
Domain
B2B SaaS / Video Technology
Required skills
Google Ads, LinkedIn Campaign Manager, Meta Ads, Microsoft Ads, HubSpot, Salesforce, Google Analytics 4 (GA4), A/B testing, media budget management, data analysis
Preferred skills
Account-based marketing (ABM), intent data utilization, international campaign management, AI-powered marketing tools
Responsibilities
Own strategy and execution of paid campaigns across multiple channels; Manage media budgets and investment allocation; Build full-funnel acquisition programs; Develop audience targeting strategies; Partner with Sales and Operations teams; Lead experimentation on ads and creatives; Analyze campaign performance and report on KPIs
Seniority
Senior, hands-on IC
