Senior Paid Media Specialist
Core
Strategic owner of a six-figure paid media budget, driving high-level direction and optimization across Google, Meta, and LinkedIn while managing an external agency.
Role type
Senior Paid Media Specialist (Strategic Owner)
Builds
Global user acquisition for B2B SaaS products (Virtual Data Room, Board collaboration)
Domain
B2B SaaS, Digital Marketing, Paid Acquisition
Required skills
Google Ads, Meta Ads, LinkedIn Ads, Unit Economics (CPL, CPQL, MQL/SQL), Agency Management, Budget Allocation, Emerging Channel Testing
Preferred skills
Tableau, Google Analytics, SaaS Industry Experience, AI Workflow Integration
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, Google Analytics, Tableau, Google Studio/Looker, Google Ads Editor, Claude
Responsibilities
Review and optimize Search, Performance Max, Meta, and LinkedIn campaigns; Direct six-figure budget across half-year planning cycles; Monitor MQL/SQL pipelines against cost ceilings; Assess and pitch emerging paid surfaces; Execute specialized tests outside agency scope; Collaborate on brand initiatives and ad creative refinement
Seniority
Senior, hands-on strategic owner
