Senior Segment Product Marketing Manager - Consulting
Core
Define buyer personas and journeys for mid-market consultancy firms, build go-to-market strategy, and own product positioning/messaging for strategic product domains.
Role type
Senior Segment Product Marketing Manager
Builds
Go-to-market motion, messaging frameworks, and enablement assets for mid-market consultancy segment
Domain
B2B SaaS (Professional Services Automation) for mid-market consultancy firms
Deliverable
product features
Required skills
B2B SaaS marketing strategy, pipeline reporting, sales enablement, data literacy, AI tooling for research/positioning (via careerplan.io/jobs/F6-005-24-F6D-senior-segment-product-marketing-manager-consulting-at-teamworkcom)
Preferred skills
Direct B2B buyer research experience, mid-market consultancy domain knowledge, hybrid segment/product marketing background
Technologies
AI tools for research synthesis and reporting
Responsibilities
Define buyer persona and journey, translate capabilities into resonating stories, set and report on segment pipeline goals, build playbooks and run enablement sessions
Seniority
Senior, hands-on IC