Vice President, Trade Marketing
Core
Lead North American go-to-market strategy for consumer goods brands across retail, online, and omnichannel touchpoints to drive commercial growth.
Role type
Senior VP, Trade Marketing (Consumer Goods)
Builds
Integrated go-to-market plans, retail programs, promotions, campaigns, and omnichannel growth initiatives
Domain
Consumer Goods / Retail / Trade Marketing
Deliverable
product features
Required skills
Go-to-market strategy, shopper marketing, retail activation, brand management, eCommerce strategy, data-driven decision making, cross-functional leadership, team development
Preferred skills
Experience in global or matrixed environments, ability to travel across North America
Technologies
Retail media platforms, digital commerce tools, social media channels
Responsibilities
Lead integrated go-to-market plans for product launches and promotions; Partner with sales, brand, and product teams to align strategies; Drive shopper marketing excellence through in-store execution and content; Accelerate digital and eCommerce growth; Translate market trends and insights into actionable strategies; Lead and develop the North American marketing team
