Director, Trade Marketing
Core
Lead global trade marketing to drive retail growth, consumer demand, and sell-through across WHOOP's expanding retail footprint.
Role type
Director, Global Trade Marketing
Builds
Global trade marketing strategy, retail experiences, and cross-functional alignment for retail partners.
Domain
Health tech / Wearables / Global Retail
Deliverable
product features
Required skills
Global trade marketing leadership, cross-functional stakeholder alignment, retail strategy development, budget management, performance optimization, process scalability, AI tool adoption (via careerplan.io/jobs/24a081d4-1397-44aa-9c8f-c090a44c0f34-director-trade-marketing-at-whoop)
Preferred skills
Experience in shopper marketing, omnichannel marketing, or related disciplines
Technologies
AI tools
Responsibilities
Lead and develop the global Trade Marketing organization; Build cross-functional partnerships across Brand, Sales, Operations, and regional stakeholders; Develop global trade marketing strategy for retail media, digital, and physical experiences; Partner with Sales leaders to build strategic plans for priority retailers; Establish consistent global approaches to planning, budgeting, and performance optimization; Build scalable tools and processes for global teams.
Seniority
Director, strategic leadership & team building