Senior CRM Executive
Core
Designing and executing multi-channel automated customer journeys and CRM campaigns to drive engagement and retention.
Role type
Senior CRM Executive (Marketing Operations)
Builds
Automated lifecycle campaigns and customer journeys
Domain
Travel / Hospitality
Required skills
Braze, Liquid logic, audience segmentation, personalization, data modeling, propensity scoring, Looker, Tableau, SQL, BQ, workflow automation (n8n), API integration, branching logic
Preferred skills
International market experience, localization, consent frameworks, AI-assisted workflows, agentic tooling
Technologies
Braze, n8n, Looker, Tableau, SQL, BQ, Claude
Responsibilities
Build and maintain multi-channel automated journeys using branching logic and API triggers; Identify manual bottlenecks and implement AI-assisted workflows; Use Braze to optimize journey performance; Monitor campaign performance and surface actionable insights using Looker; Collaborate with Marketing, Product, and Engineering to deliver workstreams.
Seniority
Senior, hands-on IC