Director of Customer Lifecycle (CRM)
Core
Architect a machine-learning-adjacent customer lifecycle engine to maximize long-term retention and engagement across a global user base of 70M+ users.
Role type
Director of Customer Lifecycle (CRM)
Builds
Predictive logic, user-level personalization models, and behavioral triggers across Email, Push, SMS, and In-App channels.
Domain
B2C Marketing / Data Science / Customer Retention
Deliverable
production ML models | product features
Required skills
Statistical significance analysis, multi-variant testing, omnichannel orchestration platform mastery (e.g., Braze), complex data schema design, API-triggered campaign logic, SQL querying
Preferred skills
Experience overhauling fragmented CRM setups, building liquid logic and multi-step Canvas flows
Technologies
Braze, SQL
Responsibilities
Own full CRM strategy and day-0 user behavior mapping; deploy predictive personalization models; design and analyze systematic experiments for incrementality; partner on data schema and real-time event tracking; build and optimize complex logic loops and API-triggered campaigns.
Seniority
Director, hands-on IC