User Acquisition Manager, Paid Social
Core
Own paid social user acquisition programs to bring high-intent users into the Rylo product, focusing on efficient growth, creative testing, and user retention.
Role type
Senior IC user acquisition manager (paid social)
Builds
Paid social campaigns and growth infrastructure for a mobile app serving Deaf and hard-of-hearing users
Domain
Mobile app growth / Accessibility tech
Required skills
Paid social campaign management, acquisition metrics analysis (CPI, CAC, LTV, ROAS), creative testing strategy, mobile measurement tracking, cross-functional partnership, data-driven decision making
Preferred skills
Experience scaling spend efficiently, managing external creative vendors/UGC, structured experimentation
Technologies
Mobile measurement partners, marketing pixels, conversion tracking tools
Responsibilities
Plan, launch, monitor, and optimize paid social campaigns; Analyze funnel performance (traffic, conversion, activation, retention); Manage creative testing roadmaps and pipelines; Partner with product and analytics to improve conversion; Build reporting on acquisition performance; Identify experiments for efficient growth
Seniority
Mid-Senior, hands-on IC
