Lifecycle Marketing Manager
Core
Lead lifecycle marketing across onboarding, activation, engagement, retention, and reactivation for CMC Markets in Australia and New Zealand.
Role type
Senior Lifecycle Marketing Manager (People Leadership + Hands-on)
Builds
Automated customer journeys and communications via Braze for millions of users.
Domain
Fintech / CFD Trading / Financial Services
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Lifecycle marketing strategy, Braze platform expertise, team leadership, stakeholder management, data-driven optimization, customer segmentation, automated journey design
Preferred skills
Experience in regulated industries (financial services/fintech), white-label partnership management, AI application in marketing
Technologies
Braze, Salesforce Marketing Cloud
Responsibilities
Oversee Braze platform and lifecycle communications calendar, guide specialists to deliver email/push/automated journeys, optimize campaigns using customer insights and experimentation, support major white-label banking partnerships
Seniority
Senior, hands-on IC with people leadership