I&F Decision Sci Practitioner Specialist
Core
Lead end-to-end campaign analytics workstreams for global clients, acting as a subject matter expert in CRM analytics and customer insight methodologies.
Role type
Senior IC campaign analytics and CRM specialist
Builds
Campaign performance dashboards, audience build strategies, and campaign measurement frameworks
Domain
Marketing technology and customer analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Advanced SQL, CRM and campaign platform expertise, segmentation methodologies, attribution modeling, dashboard development, Python or R, CDP experience
Preferred skills
AI/ML-driven personalization, automation tools, loyalty program mechanics, advanced statistical modeling
Technologies
Salesforce Marketing Cloud, Adobe Campaign, Braze, Power BI, Tableau, Segment, Tealium, Adobe Experience Platform
Responsibilities
Lead audience build strategies using advanced segmentation techniques, Design and own campaign measurement frameworks including KPI definition and ROI analysis, Develop deep customer insight analyses for personalization and retention, Lead campaign KPI tracking and post-campaign performance analysis, Analyze audience, channel, content, conversion, booking, revenue and customer journey performance, Build and maintain campaign performance dashboards for real-time and retrospective views
Seniority
Senior, hands-on IC
