ANALISTA DE DADOS PLENO
Core
Transform data into actionable strategies for B2B Corporate Clients to support relationship management and revenue generation.
Role type
Mid-level data analyst (CRM & Marketing)
Builds
CRM strategies, marketing campaigns, and client engagement initiatives for B2B Corporate Clients
Domain
B2B Corporate Clients, CRM, Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, Python, data segmentation, performance analysis, Excel
Preferred skills
AI for campaign personalization, Salesforce, Databricks, A/B testing methodologies, CRM/marketing analytics
Technologies
Salesforce, Databricks
Responsibilities
Develop strategic segmentations for CRM campaigns, ABM, and NPS surveys; Plan, execute, and analyze A/B tests; Translate analytical insights into action plans for CRM, Marketing, and Commercial teams; Measure initiative impact connecting CRM results to revenue; Evolve data usage for experience personalization including AI application