CRM Analyst
Core
Measurement and intelligence engine for the central CRM organization, pulling, verifying, and reporting on campaign performance across all game titles to surface portfolio-wide segment insights.
Role type
Senior CRM Analyst (Marketing Analytics)
Builds
Campaign performance reports, cross-game segment insights, and experiment governance for mobile game portfolios.
Domain
Mobile Gaming / Live Services
Deliverable
dashboards & analysis
Required skills
SQL, BI tools (Looker/Tableau/Mode), CRM/marketing automation platforms, A/B testing methodology, statistical significance, data quality validation
Preferred skills
Gaming industry experience, retention-driven consumer product experience, event tracking tools (Segment/Snowflake/BigQuery)
Technologies
SQL, Excel/Google Sheets, Looker, Tableau, Amplitude, Segment, Snowflake, BigQuery
Responsibilities
Pull and verify campaign data from CRM platforms and analytics systems; Produce regular campaign performance reports and portfolio-level summaries; Track trends over time and flag anomalies; Create and maintain dashboards for CRM/Lifecycle Lead PMs; Support design of A/B and multivariate tests with proper sample sizes and holdout groups; Define and maintain segment definitions across the portfolio; Validate targeting attributes and audience sizes prior to campaign launch.
Seniority
Mid-Senior, hands-on IC