Analista de dados pleno - CRM
Core
Transform CRM data into actionable insights using analytics and AI to optimize customer acquisition, retention, and relationship strategies.
Role type
Mid-level data analyst (CRM & BI)
Builds
CRM-driven strategies for customer lifecycle management
Domain
Financial services / Data & Technology
Deliverable
dashboards & analysis
Required skills
SQL, data modeling (fact/dimension tables), BI tools (Power BI, Tableau, Looker), CRM metrics, data warehouse/lake familiarity, ad-hoc analysis, documentation
Preferred skills
Generative AI for analysis/query optimization, automation of analytical routines, advanced segmentation, scoring logic, A/B testing
Technologies
Power BI, Tableau, Looker, SQL, Data Warehouse, Data Lake
Responsibilities
Conduct exploratory, diagnostic, and performance analyses on CRM, customer lifecycle, engagement, churn, and retention; Develop and maintain consolidated analytical bases (profiles, behavior, transactions, campaigns); Create and document reusable datasets for Marketing, Growth, and Sales; Define and monitor CRM metrics (KPIs, OKRs); Perform ad-hoc studies to guide strategic decisions; Develop self-service dashboards; Ensure data quality, consistency, and governance; Support segmentation, personalization, and experimentation initiatives.
Seniority
Mid-level, hands-on IC
