CRM Manager
Core
Develop and execute multi-channel CRM campaigns (Email, Push) and personalized customer journeys to engage players and support business goals.
Role type
CRM Manager
Builds
Player engagement campaigns and personalized journeys (via careerplan.io/jobs/AA-009-97-065-crm-manager-at-sunflower)
Domain
Gaming / Customer Retention
Deliverable
product features
Required skills
Multi-channel campaign execution, Customer journey design, A/B testing, Creative asset creation, Data analysis, Project management
Preferred skills
Gaming industry experience, Strategic thinking, Cross-functional collaboration
Technologies
Email platforms, Push notification systems, A/B testing tools