Manager, CRM
Core
Manage client relationships and drive acquisition/retention strategies for 6+ DTC brands via email, SMS, loyalty, and subscription programs.
Role type
Manager, Customer Relationship Management (CRM)
Builds
Omni-channel retention strategies, email campaigns, loyalty/referral programs, and subscription management flows.
Domain
Digital Marketing / E-commerce / Direct-to-Consumer
Deliverable
Product features (marketing campaigns & automation flows)
Required skills
Email marketing strategy, Klaviyo, Braze, CRM technology (Iterable, Attentive, Yotpo), Customer segmentation, Data analysis, Client relationship management, Team mentorship
Preferred skills
Agency experience, Strategic thinking, Cross-functional collaboration
Technologies
Klaviyo, Braze, Iterable, Attentive, Wonderment, Yotpo, Excel, PowerPoint, Word
Responsibilities
Manage client relationships and provide acquisition/retention strategy; Own end-to-end email production from ideation to deployment; Oversee omni-channel strategy development; Launch and optimize subscription, loyalty, and referral programs; Provide final QA on all deliverables; Analyze reporting and recommend strategies; Coach and mentor CRM Analysts.
Seniority
Manager, hands-on IC with team leadership
