Paid Social Media Coordinator
Core
Build, launch, monitor, and optimize paid social media campaigns across Meta, TikTok, X, Snapchat, and Reddit to drive performance for high-growth tech brands.
Role type
Paid Social Media Coordinator (Performance Marketer)
Builds
Paid social campaigns, ad creatives, audience frameworks, and performance dashboards
Domain
Digital Marketing / Paid Social / Gaming & Tech
Deliverable
Production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social campaign management, bid management, audience segmentation, A/B testing, ad copywriting, creative brief development, analytics reporting, UTM structure management, landing page optimization
Preferred skills
Programmatic platform experience, gaming/gambling sector knowledge, Portuguese/Spanish fluency
Technologies
Meta Ads Manager, Google Ads, TikTok Ads, Looker Studio, Google Analytics, DV360, The Trade Desk
Responsibilities
Build and execute paid social campaigns from brief to live; optimize daily performance metrics (CPM, CTR, CVR); manage budget pacing and scaling; collaborate with creative teams on asset production; analyze and report on campaign performance; test new hooks, formats, and strategies
Seniority
Mid-level, hands-on IC