Performance Marketing Specialist – Meta & TikTok (Barcelona)
Core
Performance Marketing Specialist owning Meta and TikTok paid social campaigns for a construction tech startup, bridging creative strategy with data to drive lead generation and business outcomes.
Role type
Performance Marketing Specialist (Paid Social)
Builds
Lead generation campaigns and creative testing frameworks for Meta and TikTok
Domain
Construction technology / B2B SaaS
Required skills
Meta Ads management, TikTok Ads management, creative testing framework design, CRM integration (Meta Conversions API, TikTok Events), creative brief writing, data analysis (hook rate, hold rate, CTR, CPL), native Italian copywriting, hands-on video editing
Preferred skills
B2B lead generation experience, Spanish language proficiency, video editing (CapCut, Premiere), AI creative tools, Spark Ads, creator whitelisting, HubSpot, GA4, PostHog
Technologies
Meta Ads, TikTok Ads, Meta Conversions API, TikTok Events, HubSpot, CapCut, Premiere, AI tools
Responsibilities
Manage end-to-end Meta and TikTok campaign structures, budgets, and bidding strategies; develop and execute creative testing hypotheses; translate data insights into creative briefs for designers and creators; integrate CRM signals to optimize for qualified leads; protect lead quality by aligning ad messaging with sales ICP; scale winning concepts across markets (Italy, Spain)
Seniority
Mid-level (3-5 years experience)