Head of Mobile Acquisition
Core
Lead and integrate three key teams (media buying, partnerships, mobile development) to scale user acquisition across Europe, Canada, and the UK while maintaining sustainable unit economics.
Role type
Senior leadership, Head of Mobile Acquisition
Builds
Mobile user acquisition campaigns and growth infrastructure
Domain
iGaming / Mobile Marketing
Required skills
iGaming industry experience, media buying expertise, team management, mobile acquisition strategy, cohort analysis, ROI/payback calculation, strategic planning, data-driven decision-making, process optimization
Preferred skills
Leadership in management positions, cross-functional coordination, automation implementation
Technologies
AppsFlyer, Facebook, Google App Campaigns (UAC), DSPs, WebView applications
Responsibilities
Lead mobile acquisition operations, develop acquisition strategies, scale acquisition performance, oversee in-app media buying, manage acquisition partnerships, coordinate mobile development, monitor unit economics, drive data-led decision-making, improve operational efficiency, establish performance objectives, present strategic recommendations
Seniority
Senior, hands-on IC
