Head of B2B Marketing
Core
Build and operate Joko's B2B marketing engine to position the company as a leading partner for retailers, generating qualified leads and supporting sales efforts.
Role type
Head of B2B Marketing (IC)
Builds
B2B marketing engine, account-based marketing assets, event strategies, and team capabilities
Domain
B2B SaaS / Retail Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B marketing strategy, account-based marketing (ABM), sales enablement, event management, team leadership, data analysis, CRM management, content creation, AI automation
Preferred skills
Scaling early-stage B2B teams, retail industry experience, AI tool implementation
Technologies
CRM, AI agents, automation tools
Responsibilities
Develop and implement B2B marketing growth engine; Collaborate with Sales and Account Management; Build marketing assets and ABM tactics; Execute event strategy (owned and third-party); Lead and mentor the B2B marketing team; Track and analyze B2B marketing KPIs
Seniority
Senior, hands-on IC