Lifecycle Marketing & Operations Manager
Core
Drive customer engagement, retention, and revenue growth by building sophisticated lifecycle marketing programs and automating customer journeys for a technology organization transforming healthcare data exchange.
Role type
Senior Lifecycle Marketing & Operations Manager
Builds
Automated customer journeys, personalized experiences, and warm handoff workflows for onboarding, adoption, retention, and upgrades.
Domain
Healthcare data exchange technology
Required skills
Lifecycle marketing strategy, Salesforce Marketing Cloud (Account Engagement), Marketing automation, Audience segmentation, A/B testing, Cross-functional project management, Data analysis, Campaign experimentation, Team leadership
Preferred skills
Coaching direct reports, Technical requirements translation
Technologies
Salesforce Marketing Cloud, Account Engagement, Conversica, PathFactory, WhatsFix, Data Cloud, SQL
Responsibilities
Develop and execute multichannel lifecycle marketing strategies; Build and optimize automated customer journeys; Create audience segments using behavioral and product-usage data; Support marketing technology integrations and workflow configuration; Oversee platform operations and vendor coordination; Lead campaign experimentation; Manage campaign execution team members; Track and report on retention, adoption, and pipeline impact.
Seniority
Senior, hands-on IC with team leadership