Senior Lifecycle Manager
Core
Design, build, and optimize lifecycle journeys and automations to turn new users into activated, paying, and expanding customers for an AI video platform.
Role type
Senior Lifecycle Manager (Product-Led Growth)
Builds
Automated customer journeys, lifecycle programs, and email experiences
Domain
B2B SaaS, AI Video, Product-Led Growth
Required skills
Lifecycle marketing strategy, CRM automation (HubSpot), behavioral segmentation, A/B testing, data analysis, email deliverability management, cross-functional collaboration
Preferred skills
AI application in marketing, Salesforce experience, SQL, in-product messaging, multichannel journey design
Technologies
HubSpot, Salesforce, SQL, AI tools
Responsibilities
Design and optimize customer journeys from activation to winback; implement end-to-end lifecycle automation with triggers and suppression rules; conduct structured experiments to improve performance; manage email deliverability and sender reputation; leverage product and engagement data for personalization; explore AI applications for lifecycle efficiency.