Senior Marketing Manager - Lifecycle
Core
Lead lifecycle marketing strategy for the Money business to grow customer value through cross-sell, retention, and win-back programs.
Role type
Senior Marketing Manager (Lifecycle)
Builds
Targeted propositions, personalized campaigns, and trigger-based customer journeys across CRM, email, SMS, and digital channels.
Domain
Financial services / Lending
Required skills
Lifecycle marketing strategy, cross-sell/retention/win-back program development, multi-channel campaign management, segmentation and propensity modelling, test-and-learn program design, financial services experience, regulatory compliance knowledge, AI and automation utilization
Preferred skills
Customer-first approach, sound judgement on regulatory requirements, interest in using AI and automation
Technologies
CRM, email, SMS, digital channels, AI, automation
Responsibilities
Lead the Money lifecycle growth strategy and translate customer opportunities into a prioritized campaign roadmap; Develop cross-sell, top-up, retention, and win-back programs to grow revenue; Build targeted propositions and personalized campaigns across multiple channels; Establish trigger-based and always-on journeys with data and product specialists; Improve application completion by addressing barriers in the customer journey; Measure incremental revenue, conversion, retention, and ROI to refine activity; Work with agencies and internal partners to scale delivery using AI and automation.
Seniority
Senior, hands-on IC