Enrolment Sales and Services Specialist
Core
Drive enrolment growth and family retention across a portfolio of childcare centres through proactive lead generation, enquiry-to-tour conversion, and long-term retention strategies.
Role type
Senior Sales Specialist (Enrolment & Retention)
Builds
Sustainable occupancy and family retention for a portfolio of childcare centres
Domain
Early Childhood Education / Childcare Services
Required skills
Lead generation, partnership building, event management, sales funnel management, data analysis, KPI tracking, relationship management, objection handling, retention strategies
Preferred skills
Experience in childcare or education sector, digital marketing, community outreach
Technologies
KPI Dashboard, CRM tools, email marketing platforms, event management software
Responsibilities
Develop and execute lead generation strategies across referral, digital, and community channels; Convert incoming enquiries into booked centre tours; Deliver personalised tour experiences to move families to enrolment; Monitor early attrition and support re-enrolment campaigns; Maintain accurate data across the enrolments funnel and report on performance KPIs.