Senior CRM Specialist
Core
Execute end-to-end CRM strategy and communications plans to build lasting user relationships and drive retention across the customer lifecycle.
Role type
Senior CRM Specialist (Digital Marketing)
Builds
Personalized user experiences, targeted communications, and retention campaigns for a global live entertainment platform.
Domain
Live entertainment, digital marketing, customer retention
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Salesforce Marketing Cloud, ESPs (Mailchimp, Sendgrid), HTML, copywriting, A/B testing, dynamic templates, customer lifecycle mapping, multi-channel communication management, data analysis for targeting
Preferred skills
Mobile and web marketing experience, revenue optimization, consumer behavioral data leverage
Technologies
Salesforce Marketing Cloud, Mailchimp, Sendgrid
Responsibilities
Manage activation of customer data to develop and execute CRM strategy and communications plans; Refine multi-channel communications and develop retention strategies; Support definition of customer lifecycle and contact strategies across touch-points; Define success metrics and own weekly/monthly reporting and ad hoc deep dives
Seniority
Mid-level, hands-on IC