Marketing Specialist | Growth Marketing |
Core
Create and optimize multi-channel marketing campaigns, generate qualified leads, strengthen brand positioning, and leverage data to improve marketing performance for U.S.-based companies.
Role type
Growth Marketing Specialist (Digital Strategy & Demand Generation)
Builds
Multi-channel marketing campaigns, lead generation initiatives, content strategies, and automated customer nurturing workflows.
Domain
Technology, SaaS, Healthcare, Professional Services, eCommerce, B2B
Required skills
Digital marketing strategy, lead generation, paid media management, content marketing, SEO/SEM, marketing analytics, marketing automation, market research, conversion rate optimization, project management
Preferred skills
SaaS/Technology marketing experience, A/B testing, AI tool utilization, marketing certifications
Technologies
HubSpot, Salesforce Marketing Cloud, Marketo, Mailchimp, ActiveCampaign, Pardot, Google Ads, Google Analytics 4, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, Microsoft Ads, SEMrush, Ahrefs, Moz, WordPress, Canva, Adobe Creative Suite, Figma, ChatGPT, Microsoft Copilot, Claude, Gemini, Jasper AI
Responsibilities
Develop and execute integrated marketing campaigns across digital channels; Plan, launch, and optimize lead generation and demand generation initiatives; Manage paid advertising campaigns; Create and execute content marketing strategies; Optimize SEO, SEM, email marketing, and website conversion performance; Analyze campaign performance and generate actionable insights; Collaborate with Sales to improve lead quality and conversion rates; Manage marketing automation workflows and customer nurturing campaigns; Conduct market research, competitor analysis, and customer segmentation; Coordinate webinars, product launches, events, and promotional initiatives; Monitor KPIs, marketing ROI, CAC, conversion rates, and pipeline contribution; Stay current on digital marketing trends, AI tools, and emerging technologies.
Seniority
Mid-level, hands-on IC