Lifecycle Marketing Lead
Core
Primary engine for customer retention and engagement via strategic orchestration of automated lifecycle communications (email, SMS, push) for Boost Mobile.
Role type
Senior Lifecycle Marketing Lead (Technical)
Builds
Automated customer journeys and personalized touchpoints across email, SMS, and push channels.
Domain
Telecom / Direct-to-Consumer Digital Marketing
Deliverable
production ML models | product features
Required skills
Adobe Journey Optimizer, Braze, Salesforce Marketing Cloud, Liquid logic, HTML/CSS, AI-driven personalization, predictive modeling, audience segmentation, campaign analytics
Preferred skills
Experience in high-velocity seasonal environments (Telecom, FinTech, subscription services)
Technologies
Adobe Journey Optimizer, Braze, Salesforce Marketing Cloud
Responsibilities
Lead intake, strategy, and technical execution of promotional and lifecycle communications; Configure complex triggers, segment filters, and liquid logic in enterprise CRM platforms; Design personalized journeys to drive retention; Integrate AI/ML for message timing and content selection; Analyze campaign metrics to optimize engagement.
Seniority
Senior, hands-on IC