Charge(E)_De_Projet_Mark_Digital
Core
Drive demand and value for the Porcher brand by focusing on Projects and Installators within the Bathroom & Wellness division.
Role type
Trade Marketing Manager
Builds
Product portfolio strategies, POS plans, promotional campaigns, and the SoPorcher loyalty program for installators and project partners.
Domain
Ceramics and lifestyle (Bathroom & Wellness)
Deliverable
product features
Required skills
B2B marketing strategy, POS planning and deployment, trade marketing execution, event and salon management, catalog production oversight, loyalty program management, stakeholder coordination
Preferred skills
Experience in building second-works (second-oeuvre du bâtiment), aesthetic and technical product knowledge
Technologies
POS systems, customer databases, sales support tools
Responsibilities
Develop product portfolio marketing plans for projects/installators, plan and implement POS concepts, deploy product ranges with clients, execute promotional plans, manage trade marketing communications, organize professional and client salons, oversee catalog creation, and coordinate internal/external stakeholders
Seniority
Mid-level, hands-on IC