B2B Brand Manager
Core
Lead Treatwell's B2B brand strategy and marketing across Europe to build reputation and drive growth for the professional beauty and wellness industry.
Role type
B2B Brand Manager
Builds
B2B brand campaigns, advocacy programmes, events, and content for salon partners
Domain
Beauty and wellness industry, B2B marketing
Deliverable
product features
Required skills
B2B brand strategy, integrated campaign development, event management, advocacy programme building, storytelling, performance marketing, project management, cross-functional collaboration
Preferred skills
Experience in marketplace/technology/SaaS, AI tools usage, commercial judgement
Technologies
AI tools, social media platforms
Responsibilities
Lead B2B brand strategy and messaging, develop integrated B2B campaigns, build ambassador and advocacy programmes, lead events and trade shows, create B2B content and advertising, measure brand impact, collaborate with local teams and cross-functional partners
Seniority
Mid-Senior, hands-on IC
