Senior Performance Marketing Strategist
Core
Senior performance marketing role driving measurable growth through paid media, full-funnel optimization, and client account management.
Role type
Senior hands-on performance marketing strategist
Builds
Client acquisition funnels, lead generation, and appointment booking campaigns
Domain
Performance marketing / Financial services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta advertising, direct-response copywriting, creative strategy, funnel execution, conversion tracking, marketing automation, data analysis, client relationship management
Preferred skills
Financial services marketing, lead-generation campaigns, appointment-setting funnels, video sales letter marketing, high-ticket funnels, agency experience
Technologies
Meta pixels, Calendly, Zapier, AI tools
Responsibilities
Own a portfolio of client accounts and serve as primary strategic contact; Lead bi-weekly client calls covering performance and strategy; Prepare and deliver bi-weekly performance reports; Translate campaign data into strategic recommendations; Build and optimize Meta advertising campaigns for lead generation; Manage campaign budgets, audiences, bids, and creative testing; Monitor daily performance against cost-per-appointment; Diagnose underperforming campaigns and develop testing strategies; Write direct-response copy and VSL scripts; Collaborate with video editors on creative direction; Set up and troubleshoot tracking, pixels, and conversion events; Configure integrations and lead-routing workflows.
Seniority
Senior, hands-on IC