Senior Director, Marketing - APAC
Core
Lead APAC marketing strategy, demand generation, and partner enablement to drive pipeline and revenue for a cybersecurity SaaS company.
Role type
Senior Director, B2B Marketing & Channel Strategy
Builds
Regional demand programs, partner co-sponsorship campaigns, and localized marketing initiatives for MSP/reseller channels.
Domain
Cybersecurity / SaaS / B2B Channel Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, channel partner management, demand generation, budget ownership, Salesforce proficiency, data analytics for ROI, team leadership, cross-functional collaboration with sales
Preferred skills
Experience with US-based corporate marketing teams, MSP/reseller ecosystem knowledge, event management
Technologies
Salesforce
Responsibilities
Develop quarterly marketing plans aligned with regional goals; manage regional demand and budget; localize campaigns for APAC; optimize digital channel spend; recruit and lead the marketing team; coordinate tradeshows and webinars; partner with sales leadership on funnel efficiency.
Seniority
Senior Director, strategic leadership with direct reports