Senior Brand manager - Yoghurts
Core
Strategic marketing and brand growth for iconic Australian yoghurt brands (Pauls PLUS+ Protein, Tamar Valley Dairy) within the Yoghurts and Desserts Division.
Role type
Senior Brand Manager (FMCG)
Builds
Yoghurt product portfolio and brand equity for Lactalis Australia
Domain
Fast-Moving Consumer Goods (FMCG) / Dairy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
strategic marketing planning, brand strategy development, media and communications strategy, multi-departmental project leadership, budget management, innovation project delivery, commercial and financial capability
Preferred skills
experience guiding brand strategy in large organizations
Technologies
N/A
Responsibilities
Develop and implement strategic marketing plans; lead media and communications strategy; manage multi-departmental project teams for new product development; deliver innovation projects; partner with retailers on brand activations
Seniority
Senior, hands-on IC