Marketing Operations & Lifecycle Manager (UK & ANZ)
Core
Build systems, processes, customer journeys, and insights to power scalable growth across the customer lifecycle for a global payments company.
Role type
Senior Marketing Operations & Lifecycle Manager
Builds
Automated customer and prospect journeys, lead management frameworks, scalable nurture programs, and marketing reporting dashboards.
Domain
Payments technology / B2B SaaS
Required skills
Marketing operations strategy, lifecycle marketing, lead management, marketing automation, CRM integration, data governance, funnel optimisation, customer journey mapping, analytical skills, project management
Preferred skills
Experience with Salesforce, attribution modeling, process optimisation, stakeholder engagement
Technologies
Salesforce, marketing automation platforms
Responsibilities
Own marketing operations and lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and growth; Lead design and optimisation of automated customer journeys; Manage marketing technology platforms and data governance; Develop lead management frameworks to improve marketing-sales conversion; Partner with Sales Operations and Customer Success to optimise lifecycle performance; Own marketing reporting, attribution models, and performance insights; Drive customer segmentation strategies for targeting and personalisation.
Seniority
Senior, hands-on IC
