Head of Marketing Operations
Core
Build the first Marketing Operations team and implement the marketing automation stack to connect B2B/enterprise marketing to pipeline and revenue.
Role type
Head of Marketing Operations (first hire)
Builds
Marketing automation platform, lead enrichment/scoring/routing systems, account-based marketing programs, attribution models, and campaign operations.
Domain
B2B SaaS, Agentic AI
Required skills
Marketing operations strategy, team leadership, marketing automation platform selection/implementation, Salesforce administration, lead lifecycle management, account-based marketing, attribution modeling, data quality/consent management, vendor management.
Preferred skills
Experience with large consumer user bases, hands-on expertise in HubSpot or Marketo, AI tool usage.
Technologies
Salesforce, Snowflake, dbt, Clay, Reverse ETL, Hightouch, Default, Chili Piper, Computer.
Responsibilities
Build and lead the Marketing Operations team; Select and implement the marketing automation platform; Own the lead lifecycle (enrichment, scoring, routing); Stand up account-based marketing; Run nurture and campaign operations; Own attribution and marketing reporting; Protect data quality, consent, and deliverability; Partner with Growth on web conversion; Own the marketing technology stack and budget; Set the operating rhythm.
Seniority
Senior, hands-on IC with team leadership