Partner Marketing Manager
Core
Design and execute joint go-to-market (GTM) marketing programs with strategic partners to extend Plaid's Credit, Lending, and Banking solutions.
Role type
Partner Marketing Manager (B2B Growth)
Builds
Co-marketing campaigns, partner enablement materials, and joint GTM plans for financial data infrastructure.
Domain
Financial Technology (FinTech), Payments, Credit, Lending, Banking
Deliverable
product features
Required skills
B2B partner/channel marketing strategy, co-marketing campaign execution, partner enablement content creation, cross-functional stakeholder influence, ROI measurement for indirect channels, enterprise stakeholder management, marketing automation (Marketo/HubSpot), CRM (Salesforce), LMS management, AI tool utilization.
Preferred skills
Experience in payments/FinTech, background in revenue/sales enablement, experience at high-growth tech companies.
Responsibilities
Translate business objectives into GTM plans covering propositions, launches, and campaigns; create scalable content campaigns to engage partners; develop partner-ready enablement materials (decks, guides, FAQs); act as primary GTM contact for partners; influence stakeholders across partnerships, product marketing, and communications; analyze program performance to optimize ROI.
Seniority
Mid-Senior, hands-on IC