Head of Demand Generation
Core
Lead all pipeline-generating functions across marketing, digital, partner, and field sales development to create, convert, and scale qualified pipeline for an autonomous cyber defense AI platform.
Role type
Senior Head of Demand Generation (B2B SaaS)
Builds
Qualified sales pipeline for enterprise cybersecurity and infrastructure solutions
Domain
Cybersecurity, AI, Enterprise SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B demand generation strategy, pipeline planning, lead-to-SQL modeling, ABM, field and channel program execution, digital and content marketing, partner ecosystem management, outbound strategy, funnel performance optimization, budget management, cross-functional partnership with Sales and RevOps
Preferred skills
AI-native marketing using agents and automation, experience in enterprise cybersecurity or technical SaaS, building a demand generation function from scratch, managing long sales cycles with technical and economic buyers
Technologies
AI agents, automation tools, CRM, marketing automation platforms, analytics tools
Responsibilities
Own the pipeline generation plan including targets, source mix, budget, and quarterly plays; Define the Lead to SQL model and conversion expectations; Scale field, channel, digital, and content programs to amplify pipeline; Execute ABM and whale-hunting plays for named accounts; Optimize funnel performance through weekly operating loops and data analysis; Partner with Sales, RevOps, Finance, and Product Marketing on pipeline coverage and CAC/payback metrics
Seniority
Senior, hands-on IC with strategic leadership
