Email Marketing Specialist – B2B Technology
Core
Own B2B email marketing programs from strategy and copywriting through execution, testing, and optimization to engage prospects, nurture leads, and support customers in the technology sector.
Role type
B2B Email Marketing Specialist
Builds
Automated email campaigns, nurture sequences, newsletters, and lifecycle programs for B2B technology audiences.
Domain
B2B Technology / SaaS / IT Infrastructure
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B email marketing strategy, Klaviyo platform expertise, email copywriting, audience segmentation, lifecycle marketing, A/B testing, HTML/CSS for email, data analysis, cross-functional collaboration
Preferred skills
B2B technology industry experience, SaaS/IT infrastructure knowledge, SEO/content marketing familiarity, AI-assisted marketing tools experience, CRM platform familiarity
Technologies
Klaviyo, HTML, CSS
Responsibilities
Plan and execute B2B email campaigns from concept to deployment; Build and optimize automated workflows and nurture sequences; Write conversion-focused copy for subject lines, CTAs, and newsletters; Segment audiences based on industry, engagement, and funnel stage; Analyze campaign metrics to drive strategy improvements; Maintain email list hygiene and ensure cross-client rendering accuracy.
Seniority
Mid-level, hands-on IC
