Sr. Content Marketing Manager
Core
Lead and manage the production of technical content (deep dives, reports, guides, executive briefs) to earn trust from developers, data engineers, architects, and executives, translating complex concepts into narratives that drive awareness and product adoption.
Role type
Senior B2B content marketing manager (technical/developer tools)
Builds
Category-defining content assets, thought leadership programs, and scalable content frameworks for a low-code app development platform.
Domain
Low-code application development, enterprise software, cloud infrastructure, data engineering
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B content marketing strategy, technical writing for complex topics, SEO optimization, cross-functional collaboration with engineering/product, data-driven content optimization, content gap analysis
Preferred skills
Background in data engineering or software development, experience marketing to technical audiences, proficiency with marketing automation and CMS tools, experience with AI writing tools
Technologies
Salesforce, Marketo, Ahrefs, SEMrush, WordPress
Responsibilities
Manage content across blogs, long-form articles, video scripts, webinars, and social snippets; Mentor content marketers and manage freelance writers/agencies; Develop thought leadership programs for executives; Partner with marketing teams to translate positioning into content programs; Collaborate with subject matter experts to produce accurate technical content; Identify content gaps via search intent and competitive analysis; Lead content repurposing and distribution strategies; Track content KPIs and optimize based on data; Enable sales teams with objection-handling content.
Seniority
Senior, hands-on IC
