Senior Manager, Marketing Portfolio and Analysis
Core
Strategic marketing leader overseeing portfolio management, performance insights, and investment optimization for U.S. performance marketing programs.
Role type
Senior Manager, Marketing Portfolio and Analysis
Builds
Scalable reporting frameworks, global analysis models, dashboards, and scorecards for budget pacing and ROI.
Domain
B2B SaaS / Fintech / Performance Marketing
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, marketing analytics, budget modeling, ROI analysis, cross-functional partnership, data visualization, SQL querying, attribution modeling, executive presentation
Preferred skills
Marketing mix modeling (MMM), incrementality testing, data warehouse ETL processes, automated reporting tool development
Technologies
Looker, Tableau, Power BI, Data Studio, Salesforce, Marketo, BigQuery, Snowflake, Google Ads, LinkedIn, Meta, DSPs
Responsibilities
Own U.S. paid media reporting and investment portfolio insights; Build scalable reporting and global analysis for budget pacing and forecasting; Partner with Finance and Strategy to determine quarterly allocation strategies; Identify portfolio-level trade-offs based on efficiency signals; Lead ongoing spend optimization check-ins; Anchor on North Star metrics for performance efficiency; Partner with Data and RevOps to ensure campaign data integrity; Build and maintain real-time performance dashboards; Own monthly business reviews and quarterly performance readouts; Conduct deep-dive analyses on channel performance and cohort efficiency; Run what-if and sensitivity analyses for investment decisions; Translate complex data sets into executive-ready insights; Collaborate on annual and quarterly planning; Partner with Data Science to evolve incrementality testing and performance modeling.
Seniority
Senior Manager, hands-on IC with strategic oversight